Noni is a designer and business owner of Londiwe
, a new clothing brand that I have gotten to know over the past few months. She designs beautiful items for bridal and evening wear… with a little bit of swimwear mixed in (because the best weddings and parties end in the pool, right?!) 😉
Noni’s business is based out of the town right next to where I grew up in New Jersey, and when she reached out to me over email we hopped on a phone call and quickly connected. I learned all about her big ideas and vision for Londiwe and was instantly captivated by the brand. Londiwe’s tag line is “eternal spring,” which you can easily see from the whimsical daisies and soft colors of the swimwear/coverup
I’m wearing in these photos.
The “eternal spring” concept behind her brand is inspired by the beautiful blooms of her native South Africa. She describes it well saying, “I remember- vividly- the bright colors, the warm air and gentle breeze. I remember the happiness of spring time, and I wanted to encapsulate that and keep it forever.” Count me IN for bottling up the feeling of spring time forever. 😊
It’s no easy feat to put the feelings of your favorite season into a physical clothing line, but I think this collection does a pretty good job. 😉
The palette of her swimwear collection
is warm and bright… evoking spring feelings in the chicest way through hues of yellow, white, black and nude. There is a loving delicacy to the construction of the garments and each piece is brought to life by the daisies that decorate almost all of the pieces. The ten piece swim collection is beautiful and fun, and you can’t help but smile when you put it on. 😊
Noni actually just launched Londiwe’s ecommerce website
, and the line has also been getting picked up by a few New Jersey boutiques. You can learn more about her + the brand here
as well! And, of course, follow them on Instagram at @brandlondiwe
for a touch of enteral spring on your feed as autumn approaches!